The imperative form as an argumentative technique of persuasion in communicating moral directives in the Quran: A pragmatic study

Abstract

This research talks about the imperative form as a rhetorical argumentative technique that contributed to communicating the moral directives in the Quran discourse to the recipient, by showing the persuasive role that the imperative form played in communicating the directions from the speaker to the recipient and convincing him of their content without coercion.

 This research aims to clarify the argumentative dimensions of the imperative form in the ethical discourse in the Holy Qur’an. This is done by revealing the features of the argumentative structure of this method, and showing its argumentative value as a technique of persuasion, which is evident in its expressive method of issues and theses addressed to the recipient, and revealing the rhetorical and deliberative features of this method by following the tools of the deliberative method in studying an approach that is consistent with the method of the Qur'an method in expression.

 The nature of the research necessitated that it consist of an introduction, a preamble, and three topics, in which there is a statement of the argumentative purposes of the imperative form in the ethical discourse in the Holy Qur’an, and the clarification of the obligatory and achievement directives for this method, given that it performs an argumentative function that is evident through a set of values ​​that are present in a strong and effective manner in the ethical discourse. Where the values ​​constitute one of the elements of the premises of arguments in the Qur’an: due to its reliance on mental inference on the one hand, and on emotional and rhetorical influence on the other, those sublime moral values ​​expressed by the imperative form as argumentative guides that try to push and the recipient towards certain choices that make him accept the validity of the directed claim